1) "Fendi" -- As to fendi

Logo of Fendi, SpA
Fendi is an Italian fashion designer brand founded in 1918, most famous for its selection of shoes, furs, and sofas. Fendi boutiques can be found all over the world. In recent years, Fendi entered the American market with stores in New York, Bal Harbour, and the Galleria in Houston. Today, as part of LVMH Moët Hennessy Louis Vuitton S.A. group, its creative director is Karl Lagerfeld.

1 History

2 Fendi lines

2.1 Fendissime

2.2 Fendi writing instruments

2.3 Fendi watches

2.4 Fendi Perfumes

2.5 Fendi eyewear

2.6 The Double F Symbol

2.7 Fendi furs

2.8 Fendi prêt-à-porter

2.9 Fendi Casa

3 Counterfeiting

4 Weblinks

Fendi began in 1918 when Adele Casagrande opened a leather and fur shop in Via del Plebiscito in central Rome. When Adele married Edoardo Fendi in 1925, they made a decision to change the name to Fendi. The business prospered, and a new shop was opened in Via Piave in 1932. By 1946 Paola, 15, the eldest of the couple's five daughters, went to work for the firm, followed by her sisters Carla, Anna, Franca, and Alda.

In 1965 a marriage between the Fendis and German designer Karl Lagerfeld was sealed, and it proved to be fortuitous for both. Lagerfeld immediately created the inverted FF logo that joined the growing list of international status symbols, and then set about, aided and abetted by the sisters, to revolutionize the treatment of fur and other clothing.

What had once been a precious but stiff and heavy garment was transformed into a light, soft, easy-to-wear and above all flattering outfit. The team went on to invent new ways of working with fur, tanning, dying, and treating, and took previously unused skins and turned t..."

Further Data On Term for fendi
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